Gear Up For Baby

smilling 7-month old baby boy portraitBaby Shower Toolkit - 2014_Page_1_Image_0014                     baby

Research has shown that the first years of life are critical in a child’s lifelong development, sense of security, and overall well-being. For children who lack basic necessities, healthy development is challenging. Cradles to Crayons has a special focus on providing babies and toddlers with the essential items they need to thrive. With more than 35,000 orders for supplies for babies in need this year, your support is critical throughout the year.


Gear Up for Baby is a year-round program focused on providing the essential items these infants and toddlers need to thrive. This program provides companies, individuals, and families with the opportunity to close the gap on this critical need for baby and toddler support.

There are currently 65,000 infants and toddlers, from birth through age three, living in low-income situations in Massachusetts. This year Cradles to Crayons will receive more than 25,000 requests to help Massachusetts children from birth to age 3. Throughout the year, Cradles to Crayons is able to fulfill 100% of orders for clothing and other essential items, but Baby Gear and Nursery Items present a special challenge due to  safety requirements, limitations on previous use, and high price point. Items like car seats, Pack N’ Plays, baby gates, and strollers are not just critical to a baby’s well-being, they are imperative for daily safety. During May and June, the Gear Up for Baby program aims to raise money and collect product donations to increase our inventory of these items. We need your support to make that happen!


  • Host a special “C2C Baby Shower”! Invite friends, family, or coworkers to come together and collect donations of new and critically needed baby items. After-work drinks, a gathering at your home, or “Mom’s/Parents’ Night Out” with friends are fun opportunities for your networks to bring baby items to a party! Corporate employees are encouraged to host on-site “C2C Baby Shower” collection drives and encourage colleagues to purchase and donate items.
  • Support our online Baby Shower! Want to support Gear Up for Baby, but don’t have time to host an event? Help us collect Nursery Items and Baby Gear by shopping online! Share the link and challenge friends, family, and coworkers to help—it’s a fast and easy way to gather critically needed items to support children and families in need. Visit:
  • Donate online—and double your impact! Many essential baby items are not affordable for the families we serve. Your generous gift helps provide gear and equipment so new parents don’t have to choose between rent, food, and the safety of their babies. When you donate right now you can double your impact thanks to five dedicated families who have come together to create a Gear up for Baby match in support of this critical need! Visit:

Cradles to Crayons wants to share your support for babies in need! Spread the word and share photos of your “C2C Baby Showers” through email, social media, and word-of-mouth—together we can support our most vulnerable population year-round!